Teach Children To Save – 2019


Jefferson Elementary 2nd graders made this awesome ‘thank you’ poster for us!

Citizens Bank Minnesota is a proud participant of National Teach Children to Save (TCTS). TCTS is an opportunity to foster relationships in our communities, while giving young people the tools and inspiration for a successful financial future.

This year several Citizens employees visited 908-second grade students in eleven schools to talk about saving money. We discussed the importance of saving, how interest is earned, the safety of saving in a bank, and how to earn money to save for important items in the future. The presentation includes a saving activity, which is a good visual, interactive way to illustrate the benefits of saving at a bank.

Citizens offers a great youth savings account, WooHoo! U!  This account is a tiered savings account that starts with a rate of 3.04% APY!

LEARN MORE about this youth savings account on our website here: WooHoo! U

If you are interested in opening a savings account for your child or grandchild at Citizens, please stop in to talk with one of our Client Service Representatives today!

By Lori Dummer, Marketing Assistant

Citizens Bank Minnesota’s Awards Eight Scholarships to High School Students

Citizens Bank Minnesota is proud to support the youth of our communities by awarding scholarships to area students. This year marks the nineteenth year of the program! These scholarships are part of the Community Bankers Scholarship Program TM and 8 students were awarded the annual Citizens Bank Minnesota scholarship.

Amber Adelman, a graduate of Lakeville South, Faith Bergeman, a graduate of Madelia High School, and Hannah Blumhoefer, a graduate of New Ulm Public High School were recently presented with a $1,000.00 scholarship that is renewable for a potential value of $4,000.00 over four years of post-secondary education.

Elle Cooper, a graduate of New Ulm Public High School, Johanna Stelljes, a graduate of Minnesota Valley Lutheran High School, and Jennifer Wear, a graduate of Sibley East High School were the recipients of a $1,000.00 scholarship.

Taylor Forstner, a graduate of New Ulm Public High School and Connor Schaper, a graduate of Minnesota Valley Lutheran High School were the recipients of a $500.00 scholarship.

Citizens awards eight scholarships to customers graduating from high school. Applicants must be high school seniors who plan to enroll in a full-time undergraduate course of study at an accredited two year or four year college in the fall following graduation. Scholarships are available to Citizens Bank Minnesota’s customers who complete the online educational banking videos and have a Citizens checking account. Citizens is proud to invest in their futures by promoting education and excellence.


Amber, daughter of Judi Adelman and Duane Adelman, will be attending Northeastern University this fall, pursuing a degree in economics.






Faith, daughter of Melissa Bergeman and Eric Gunderson, will be attending the College of Saint Benedict this fall, pursuing a degree in nursing or pre-med.





Hannah, daughter of Scott and Shelly Blumhoefer, will be attending Iowa State University this fall, pursuing a degree in Aerospace Engineering.






Elle, daughter of Brigette and Scott Cooper, will be attending the University of Wisconsin, Madison this fall, pursuing a degree in engineering.






Johanna, daughter of Ross and Laura Stelljes, will be attending the University of North Dakota this fall, pursuing a degree in commercial aviation.




Wear, Jennifer


Jennifer, daughter of Tom and Renee Wear, will be attending Iowa State University this fall, pursuing a degree in agribusiness.






Taylor, daughter of Kevin and Jodi Forstner, will be attending Minnesota State University, Mankato this fall, pursuing a degree in biology-dentistry.






Connor, son of Patricia and Blake Schaper, will be attending the University of Minnesota, Twin Cities this fall, pursuing a degree in biological sciences.





For more information about the scholarship visit: www.citizensmn.bank/personal/scholarship

By Lori Dummer, Marketing Assistant/Scholarship Coordinator


2019 Citizens Race 2 Raise 5K Fundraiser

Citizens Bank Minnesota held their 5th annual Race 2 Raise 5K on Saturday, May 18, 2019. This was a running/walking event that started in the New Ulm bank parking lot and utilized streets and the bike trail system, finishing at German Park. The 5K was professionally chip-timed with medals being awarded to the top 3 males and top 3 females in seven different age groups. Despite the threat of storms and cooler temps, the rain stayed away and we had 119 participants there that morning, raising $2,824.15 for the American Cancer Society!  We hope to see YOU at the starting line in 2020!

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WooHoo! U And The Impact On Savings With Compound Interest

WooHoo! U is a tiered youth savings account that earns 3.04% APY on balances up to $4,999.99.  Numbers on paper don’t really mean a whole lot until you can visually see the savings that the rate will bring over the course of time!

Take a look at our chart below and compare how much Citizens’ awesome WooHoo! U Youth Savings account can earn, vs. a financial institution with the national average rate.

It’s a no-brainer, WooHoo! U is the best youth savings account around!

Visit our website for more information: WooHoo! U – the BEST youth savings account!

Impact on Savings

Citizens announces changes to Marketing Department

Marketing group pic

Citizens Bank Minnesota is pleased to announce exciting changes in their Marketing Department.

The Citizens Marketing Department has certainly evolved over the years, from a one-woman shop in the early 2000’s to a team of five. As the future of bank marketing continues to evolve, especially with the addition of Digital Marketing and Data Analytics. Citizens understands that continued growth in this area is necessary and understands the important role a Marketing Department plays in promoting their business and mission.

Jon Maier – Director of Sales & Marketing

Maier, joining Citizens in 2017, has been promoted to Director of Sales and Marketing. Jon will continue in his role as Branch Manager of our Lakeville Branch. In his new role as Director of Sales and Marketing, he will be responsible for the overall sales and marketing program to grow the bank. He will oversee and monitor all sales and marketing initiatives, oversee and monitor the marketing budget, and develop yearly sales and marketing strategies with the marketing team.

Missy Visser – Marketing and Culture Officer

Visser, joining Citizens in 2000, has been promoted to Marketing and Culture Officer. Missy will continue to implement all traditional marketing strategies, brand management, event management, community outreach and PR for the bank as well as oversee the day-to-day functions of the marketing team. In her new role as Culture Officer, she will develop and implement yearly culture training, new hire culture training, and help ensure our staff is committed to Delivering the Ultimate Experience on a daily basis. In June, Missy will become a Strengths Finder coach and develop a training program for managers and staff to help them implement their strengths within their departments.

Sarah Seifert – Digital Marketing Coordinator

Seifert, joining Citizens in 2013, will continue to manage and implement all digital marketing strategies for the bank. Sarah will be responsible for all digital channels and being aware of what is new to the industry. Digital channels include social media outlets, website, and email marketing. Our goal with the changes is this will allow her to focus more of her efforts on SEO research, Google analytics and video development.

Lori Dummer – Marketing Assistant

Dummer, joining Citizens in 2015, will continue to manage the Gluck-n-Spiel Club along with the youth banking and scholarship programs. Lori’s new focus will be on customer and product marketing. She will develop customer retention strategies, research areas for customer growth and develop target marketing strategies.

Kris Wilfahrt – Marketing Assistant

Wilfahrt, recently added to the team as a temporary marketing assistant in early 2019, has been promoted to full-time. She will be our lead graphic designer with a focus on creative and administrative duties for the department.

Top 21 Mortgage Terms

In the mortgage world there are a lot of terms that may be confusing. Because of this, we put together a “Top 21 Mortgage Terms” video that lists many common terms and their definitions. If there is a mortgage term that you don’t see and you have questions about – don’t hesitate to reach out to us, we are always happy to help and we are only a text, phone call or email away!

Visit our Mortgage Center on our website, or give us a call at 800-549-0194.

Citizens 4 Citizens donates to the Southern Minnesota Crisis Nursery

Craft Retreat donationCitizens Bank Minnesota recently donated $800.00 to the Southern Minnesota Crisis Nursery. The funds were raised through the Citizens 4 Citizens Craft Retreat held on March 15 & 16, 2019. The retreat was started in 2012 with the idea that the event would provide participants with time to work on projects of their choice without the distractions of home.  The proceeds are then given to area non-profits.  The Southern Minnesota Crisis Nursery is a 24-hour home that exists to provide a temporary, safe and loving environment for children while supporting and strengthening families experiencing a stressful situation.

Pictured from left to right:

Lou Geistfeld, President/CEO of Citizens, Stacy Merkel, AVP/Auditor of Citizens, Melanie Mohror, Southern MN Crisis Nursery Board Vice Chair, Lynn Fink, AVP/Compliance Officer of Citizens, and Mark Denn, Executive Vice President of Citizens.

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