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Citizens announces changes to Marketing Department

Marketing group pic

Citizens Bank Minnesota is pleased to announce exciting changes in their Marketing Department.

The Citizens Marketing Department has certainly evolved over the years, from a one-woman shop in the early 2000’s to a team of five. As the future of bank marketing continues to evolve, especially with the addition of Digital Marketing and Data Analytics. Citizens understands that continued growth in this area is necessary and understands the important role a Marketing Department plays in promoting their business and mission.

Jon Maier – Director of Sales & Marketing

Maier, joining Citizens in 2017, has been promoted to Director of Sales and Marketing. Jon will continue in his role as Branch Manager of our Lakeville Branch. In his new role as Director of Sales and Marketing, he will be responsible for the overall sales and marketing program to grow the bank. He will oversee and monitor all sales and marketing initiatives, oversee and monitor the marketing budget, and develop yearly sales and marketing strategies with the marketing team.

Missy Visser – Marketing and Culture Officer

Visser, joining Citizens in 2000, has been promoted to Marketing and Culture Officer. Missy will continue to implement all traditional marketing strategies, brand management, event management, community outreach and PR for the bank as well as oversee the day-to-day functions of the marketing team. In her new role as Culture Officer, she will develop and implement yearly culture training, new hire culture training, and help ensure our staff is committed to Delivering the Ultimate Experience on a daily basis. In June, Missy will become a Strengths Finder coach and develop a training program for managers and staff to help them implement their strengths within their departments.

Sarah Seifert – Digital Marketing Coordinator

Seifert, joining Citizens in 2013, will continue to manage and implement all digital marketing strategies for the bank. Sarah will be responsible for all digital channels and being aware of what is new to the industry. Digital channels include social media outlets, website, and email marketing. Our goal with the changes is this will allow her to focus more of her efforts on SEO research, Google analytics and video development.

Lori Dummer – Marketing Assistant

Dummer, joining Citizens in 2015, will continue to manage the Gluck-n-Spiel Club along with the youth banking and scholarship programs. Lori’s new focus will be on customer and product marketing. She will develop customer retention strategies, research areas for customer growth and develop target marketing strategies.

Kris Wilfahrt – Marketing Assistant

Wilfahrt, recently added to the team as a temporary marketing assistant in early 2019, has been promoted to full-time. She will be our lead graphic designer with a focus on creative and administrative duties for the department.

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