Citizens announces changes to Marketing Department

Marketing group pic

Citizens Bank Minnesota is pleased to announce exciting changes in their Marketing Department.

The Citizens Marketing Department has certainly evolved over the years, from a one-woman shop in the early 2000’s to a team of five. As the future of bank marketing continues to evolve, especially with the addition of Digital Marketing and Data Analytics. Citizens understands that continued growth in this area is necessary and understands the important role a Marketing Department plays in promoting their business and mission.

Jon Maier – Director of Sales & Marketing

Maier, joining Citizens in 2017, has been promoted to Director of Sales and Marketing. Jon will continue in his role as Branch Manager of our Lakeville Branch. In his new role as Director of Sales and Marketing, he will be responsible for the overall sales and marketing program to grow the bank. He will oversee and monitor all sales and marketing initiatives, oversee and monitor the marketing budget, and develop yearly sales and marketing strategies with the marketing team.

Missy Visser – Marketing and Culture Officer

Visser, joining Citizens in 2000, has been promoted to Marketing and Culture Officer. Missy will continue to implement all traditional marketing strategies, brand management, event management, community outreach and PR for the bank as well as oversee the day-to-day functions of the marketing team. In her new role as Culture Officer, she will develop and implement yearly culture training, new hire culture training, and help ensure our staff is committed to Delivering the Ultimate Experience on a daily basis. In June, Missy will become a Strengths Finder coach and develop a training program for managers and staff to help them implement their strengths within their departments.

Sarah Seifert – Digital Marketing Coordinator

Seifert, joining Citizens in 2013, will continue to manage and implement all digital marketing strategies for the bank. Sarah will be responsible for all digital channels and being aware of what is new to the industry. Digital channels include social media outlets, website, and email marketing. Our goal with the changes is this will allow her to focus more of her efforts on SEO research, Google analytics and video development.

Lori Dummer – Marketing Assistant

Dummer, joining Citizens in 2015, will continue to manage the Gluck-n-Spiel Club along with the youth banking and scholarship programs. Lori’s new focus will be on customer and product marketing. She will develop customer retention strategies, research areas for customer growth and develop target marketing strategies.

Kris Wilfahrt – Marketing Assistant

Wilfahrt, recently added to the team as a temporary marketing assistant in early 2019, has been promoted to full-time. She will be our lead graphic designer with a focus on creative and administrative duties for the department.

Top 21 Mortgage Terms

In the mortgage world there are a lot of terms that may be confusing. Because of this, we put together a “Top 21 Mortgage Terms” video that lists many common terms and their definitions. If there is a mortgage term that you don’t see and you have questions about – don’t hesitate to reach out to us, we are always happy to help and we are only a text, phone call or email away!

Visit our Mortgage Center on our website, or give us a call at 800-549-0194.

Citizens 4 Citizens donates to the Southern Minnesota Crisis Nursery

Craft Retreat donationCitizens Bank Minnesota recently donated $800.00 to the Southern Minnesota Crisis Nursery. The funds were raised through the Citizens 4 Citizens Craft Retreat held on March 15 & 16, 2019. The retreat was started in 2012 with the idea that the event would provide participants with time to work on projects of their choice without the distractions of home.  The proceeds are then given to area non-profits.  The Southern Minnesota Crisis Nursery is a 24-hour home that exists to provide a temporary, safe and loving environment for children while supporting and strengthening families experiencing a stressful situation.

Pictured from left to right:

Lou Geistfeld, President/CEO of Citizens, Stacy Merkel, AVP/Auditor of Citizens, Melanie Mohror, Southern MN Crisis Nursery Board Vice Chair, Lynn Fink, AVP/Compliance Officer of Citizens, and Mark Denn, Executive Vice President of Citizens.

Top 10 Reasons to WooHoo! With Citizens

Citizens is the home of WooHoo! Banking® and ultimate service. We have the best products and services to fit your banking needs! Watch our latest video and you’ll see why you’ll want to WooHoo! with us too!

For more information visit us at:

Trending Security Topics


Did you know Citizens has a page on our website dedicated to Trending Security Topics? We update monthly to keep you in the know on new scams, fraud and much more. Be sure to check it out!


Citizens Bancorporation of New Ulm, Inc., parent company of Citizens Bank Minnesota, is pleased to announce the following promotions.

Julia Baumgartner, SVP/Chief Operations Officer

Baumgartner joined Citizens in 1991 as a Vice President, Commercial Loan Officer and was promoted to Senior Vice President in 2015. She graduated Summa Cum Laude from Kansas State University with a B.S. degree in Finance as well as a B.A. in Spanish. She is also a graduate of the Commercial Lending School at the University of Oklahoma and the Graduate School of Banking at the University of Wisconsin-Madison. In her new role, Baumgartner will be responsible to ensure that the Bank has the proper operational controls, administrative and reporting procedures, and people systems in place for the day-to-day operation of the Bank.

Tim Hoscheit, SVP/Chief Credit Officer

Hoscheit joined Citizens in 1986 as an Agricultural Loan Officer and was promoted to Vice President in 1991. Hoscheit was promoted to Senior Vice President in 2015. He is a graduate of Western Wisconsin Technical College with an Associate Degree in Finance. He is also a graduate of the Graduate School of Banking at the University of Colorado. In his new role, Hoscheit will be responsible for the review of the Bank’s loan portfolio on a continuing basis while providing support, direction, credit information, and loan policies and procedures to ensure its overall quality.

John Rieser, SVP/Chief Financial Officer

Rieser joined Citizens in December 2010 as an Assistant Vice President, Credit Analyst and was promoted to Assistant Vice President, Financial Officer in 2017.  He is a graduate of Wartburg College in Waverly, IA with a B.A. degree in Accounting.  John is currently attending the Graduate School of Banking at the University of Wisconsin-Madison and will graduate in 2019. In his new role, Rieser will be responsible for all accounting and financial analysis for the Bank, including budgeting, asset/liability management, financial reporting and tax planning.

Scott Tauer, VP/Branch Manager, La Salle

Tauer joined Citizens, La Salle Branch, in June 2010 as an Assistant Vice President, Lending and was promoted to Vice President, Lending in 2015. He is a graduate of Minnesota State University, Mankato with a B.S. degree in Business Management and a minor in Economics.  Scott has over 15 years of lending experience and specializes in Agricultural lending and Crop Insurance. He is also a 2018 graduate of the Graduate School of Banking at the University of Wisconsin-Madison.

Pat Brennan, Senior Vice President

Brennan joined Citizens in 1990 as a Commercial and Agricultural Lender and was promoted to Vice President in 1991. He is a graduate of Mankato State University with a Business degree. Pat has 41 years of Agricultural Lending experience including Crop Insurance Sales. He is a graduate of the Minnesota Bankers Association’s Commercial Lending School and Agricultural Lending School as well as a graduate of the Graduate School of Banking at the University of Wisconsin-Madison.

Shirley Laraway, Senior Vice President

Laraway joined Citizens in May 1996 as a Vice President, Mortgage Loan Officer. She is a graduate of University of Northern Iowa with a B.A. degree in Finance and Management. Shirley has 30 plus years of lending experience and specializes in Mortgage Lending.

Kevin Yager, Senior Vice President

Yager joined Citizens, Lafayette Branch, in December 1992 as a Vice President, Agricultural Lender. He is a graduate of the University of Minnesota with a B.A. degree in Ag Business and Economics. Kevin has 43 years of Agricultural Lending experience including Crop Insurance Sales. He is also a graduate of the Graduate School of Banking at the University of Colorado.

Brant Drill, Vice President

Drill joined Citizens in April 2004 as a Consumer Loan Officer and was promoted to Assistant Vice President, Lending in 2005. He is a Graduate of South Dakota State University with a B.S. degree in Agricultural Business. He is also a 2013 graduate of the Graduate School of Banking at the University of Wisconsin-Madison.

Jenn Wendorff, Assistant Cashier/Assistant Director of Client Services

Wendorff joined Citizens in June of 2003 as Receptionist. In 2005, she became a Client Service Representative and was promoted to Senior Client Service Representative in 2012. Wendorff was promoted to a Personal Banker in 2018. She has an Associate’s Degree in Business Management from Rasmussen College.

Mark Denn, Executive Vice President

Mark Denn, recently promoted to Executive Vice President, is now taking on the day-to-day management of the bank. Current bank President, Lou Geistfeld has announced his plans to retire at the end of 2019 at which time Denn will assume those responsibilities.

Citizens Bank Minnesota has its home office in New Ulm and branch offices in Lafayette, Lakeville and La Salle.


MBAThe Minnesota Bankers Association (MBA) has recognized 35 Minnesota banks for their community involvement. Banks play a vital role in their communities and to honor and recognize their involvement, the MBA created the Community Champion recognition program.

Citizens is one of thirty-five Community Champions that worked with several organizations in their communities, providing funding, volunteers, materials, supplies, or food for their neighbors. Citizens’ employees volunteered on behalf of the bank for organizations including American Cancer Society, United Way Day of Caring, Adopt-a-Family, Junior Achievement, National Teach Children to Save Day, local school programs, churches and non-profits. Recipients of the recognition range in size from small community banks to large banks with multiple branches.

In total, these banks donated over $3.9 million to their communities and worked with over 500 organizations in the past year.  These organizations included the American Red Cross, Habitat for Humanity, United Way, Salvation Army, American Cancer Society, Ronald McDonald House, Special Olympics, Feed My Starving Children, local schools, churches, and non-profits.   Over 1,500 employees from these banks dedicated 49,381 hours at a variety of volunteer events or programs in 2018.

MBA President/CEO Joe Witt congratulated the recipients. “As this recognition highlights, Minnesota banks continue to demonstrate an extraordinary level of commitment to the communities they serve,” said Witt. “In addition to providing the capital that helps families and local businesses thrive, the banking industry’s record of supporting local programs is second to none. The MBA is pleased to recognize these 35 banks for their commitment to making a real difference in their local communities.”

The Minnesota Bankers Association is the state’s largest trade association devoted exclusively to the representation of commercial banks. The MBA was founded in 1889 and represents 95% of Minnesota’s chartered banks. The MBA is proud to support our member banks as they work to ensure vital communities throughout the state. For more information, please visit our website at

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